Part I VALUATION
- Intellectual Property and Intangible Assets in the World Today
- Defining Intangible Assets and Intellectual Property
- Defining Intangible Assets and Intellectual Property - Trademarks
- Intangible Assets and the Business Enterprise
- Accounting Issues
- Tax Issues
- Valuation Principles and Techniques
- Cost Approach
- Market Approach
- Income Approach - Quantifying the Economic Benefit
- Income Approach - Timing and Pattern of Receiving the Economic Benefit
- Income Approach - Evaluating the Risk of Receiving the Economic Benefit and Putting It All Together
- When Theory Meets Practice
- Special valuation Situations
- Early-Stage Technology Valuation
- International Issues
PART II LICENSING
- Emergence of Intellectual Property Exploitation Strategies
- Introduction of Exploitation Strategies
- Economic Contributions of Intellectual Property
- Global Exploitation Potential
- Risk of Exploitation
- Use of the 25% Role in Valuing Intellectual Property
- Licensing Economics and Royalty Rates
- Determining a Royalty Rate - An Example
- Dealing with Early-Stage Intellectual Property
- Trademark Licensing
- Licensing Negotiations and Agreements
- Licensing Internet Assets
- Another View of Licensing Strategies
- Joint Ventures
- University technology Transfer
- Organizing for the Future
- Monitoring Licensing Agreements
PART III INFRINGEMENT DAMAGES
- Lost-Profit Calculations
- Royalty Rates and the Georgia-Pacific Factors
- The Analytical Approach
- Discounted Cash Flow Analysis
- Market-Derived Royalty rates
- Trademark Damages
- Estimating Damages for Infringement of Agricultural Biotechnology-Derived Products
- A Review of Court-Awarded Royalty Rates in Patent Infringement Cases (1990-2001)
- Trademark Damage trends in the Federal Circuit
- Recent Decision: Copyright Infringement Damages Can Be based on Value of License
- Trade Secret Damages
PART IV APPENDICES
- Investment Rate of Return
- Theoretical Foundations for the Determination of a Fair Rate of Return on Intellectual Property
- The Use and Abuse of Iowa Curves When Quantifying Appraisal Depreciation
- Financial and Business Information Sources
- Sample Royalty rate Information
- Overview of New Product Diffusion Sales Forecasting Models
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